Finding the patterns.

Plaid Insights & Strategy is a multi-disciplinary firm with strategy and research at its core, built to answer the questions that decide where a business goes next.

Plaid has a wide network of contributors across disciplines — account management, research and analytics, brand and positioning strategy, naming and design — assembled to fit each engagement. That means the right specialists focused on the question in front of you, without the overhead of a traditional agency.

The through-line: finding the pattern in complexity, and turning hard, ambiguous questions into decisions a leadership team can act on with confidence.

Brian Rafferty

Brian is a brand strategist and market researcher who has spent his career helping organizations across technology, healthcare, industrials, consumer goods and many more categories answer their toughest brand and business questions — from go-to-market strategy to brand equity and positioning to naming and brand architecture.

He is known for pairing rigorous quantitative and qualitative research methods with clear strategic judgment, and for building the cross-disciplinary teams that bring each engagement to the right answer. Prior to Plaid, Brian was global head of analytics and insights at Siegel+Gale for 15 years and, before that, US head of strategy and research at Brand Union (now Design Bridge and Partners).