PLAID recommends research solutions based on how best to achieve the client’s strategic goals. This stands in stark contrast to many research houses that sell clients a cookie-cutter method no matter the objective.

PLAID consultants are versed in all forms of secondary, qualitative and quantitative research. These include:

– One-on-ones
– Focus groups
– Questionnaires

o Intercepts
o Telephone
o Online

Learn more about our proprietary qualitative methodology, Decision Dynamics

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