Understanding customers and prospects is essential to the success of any business. Decision Dynamics not only provides clients with knowledge of what customers and prospects want, but also of why they want it.

Motivations precede actions. A proprietary PLAID methodology, Decision Dynamics uniquely identifies what motivates an audience in a given category or for a given product/service. These insights lead to the development of the most effective positionings, new products/services introductions, creative & design executions and marketing campaigns.

Additionally, Decision Dynamics is an ideal method for identifying attitudinal/ motivational audience segmentations; these can be quantified for implementing targeted marketing and data mining.

An area where Decision Dynamics is most effective is Corporate & Brand Positioning.

For more detailed information on the methodology, please email info@paidny.com or call 212 534 3217.

 

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