Building on the solid foundation of our proprietary Decision Dynamics methodology, PLAID devises the strongest competitive positionings for brands and corporations.

We customize our positioning programs to best suit the needs and budgets of each client. Typical steps in the process could include:

- Client marketing plan/business strategy review & analysis

- Client situation analysis

o Senior management interviews/facilitated meetings
o Internal interviews & reporting
o Secondary market research
o Existing client research audit

- Complementary research recommendations, for example:

o Further secondary research & quantitative/database analysis
o Primary research, qualitative or quantitative or both
o Further internal research

- Creation of positioning/creative direction hypothesis for internal/external testing

- Recommendations delivery, including

o Review & assessment of proposed positioning/creative directions
o Structured description of target audience(s), with concrete and verbatim examples of desired messaging & communications
o Marketing and communications strategies

 

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