With our strong focus on the voice of the customer and competitive positioning, PLAID is an ideal partner for the elaboration of branding, marketing and communications programs and content.

Typical tasks could include:

- Creative briefs & brand manuals

- Marketing & communications content development, including:

o Sales & investor materials
o White papers
o Taglines
o Nomenclature

- Marketing program development

o including recommended tactics (PR, advertising, direct mail, needed organizational structure, etc.)

 

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