PLAID Briefs offer a quick and cost-effective means of achieving knowledge of market and competitive situations for a given sector, industry, product/service category or brand.

Allying in-depth secondary research with experienced analytics tailored to the client objective at-hand, PLAID Briefs are an ideal way to ensure that you have an up-to-date knowledge advantage when you prepare for a presentation, new business pitch or client meeting.

An area where PLAID Briefs are most effective is Business Development & Sales.

 

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